VCCA Home Forums GENERAL DISCUSSION Forum Questions Do you think the VCCA should update its logo?

From conversation with various car enthusiasts across the country - many that are not members of the VCCA - never thought of joining - because VCCA only did "very old cars". :(

I take "very old" to mean anything prior to 1940.

In order to increase membership - I think its time the VCCA updated its logo - and got away from the brass era car logo.

We could have more than one Chevrolet represented as the logo - maybe 20, 40, 50, 70 era in front profile?

What do you think?

Do you think the VCCA should update its logo? single choice

Update the logo please (47%, 20 Votes)

Leave the logo alone (53%, 23 Votes)

Total Votes: 43 Voting on this poll ends: 04/25/25 03:08 AM

I think we are loosing some of our focus by trying to be all things to all people and the owners of the older cars are being crouded out. At one time 1/3 of the cars at a 100 car VCCA show would be 1929 - 1932. At the last one I attended there were about six of that age. We had about the same total participation when VCCA was for 1911 - 1942. Just my thoughts.

I agree. However, if non-members have the idea that the VCCA is for very old Chevrolets only, then about the only deviation on the current logo that would change their misconception would be to remove the word "Vintage". When non-members see the word "Vintage" that is probably leading them to believe that the VCCA is for very old Chevrolets only since most people don't consider a 1980 Chevrolet to be a "vintage" car.

I'm sure that there a lot of other things that could be done to attract new members other than changing the "Logo".

I don't see how the logo affects membership numbers. If you change it, like JYD said, you might as well change the name to something like Authentic Chevrolet Club. Should V-6 and flat 6 be added to the logo? If 6 implies I6, flat 6 and V6, should the V be removed from the V-8? And should the logo change again in another 40 years when the new logo is outdated? Remember when Osco bought Save-on drug stores several years ago and replaced the signs on the stores? Nobody on the west caost knew what Osco was and new Save-on signs had to be erected.

George

I like the current logo, but I think it would be a little better to put maybe pictures of a car/truck from every major body change. That is how I would do it, but I like the current logo just how it is. If people misinturperet the club for being "too old" than they should just ask someone who is in the VCCA already. Besides, the creator of the VCCA must have chosen this logo for a reason.

Does the name ANTIQUE keep people from joining the ANTIQUE AUTOMOBILE CLUB OF AMERICA? I think not. I believe it is more of how we represent the club to the public.

See you down the back roads in a Vintage Chevrolet.
1931, 1954, 1974

Quote: "Besides, the creator of the VCCA must have chosen this logo for a reason."

What you probably are not aware of is the fact that when the VCCA logo was first designed back in the early 1960's, only Chevrolets up through 1942 were recognized, therefore the years shown on the bottom of the logo at that time were 1911-1942. The logo has been changed several times since, finally dropping the years recognized by the club in favor of just "4", "6" and
"V-8".

Hi Junkyard,

You bring up a very interesting suggestion on the actual name of the VCCA.

However, I certainly am not suggesting a name change - the present name has equity.

To some car enthusiasts, when they first see the logo (present version), they are lead to believe that VCCA supports "very old Chevys".

That is what I am trying to change - the perception that only "old Chevys" belong to the VCCA.

Let's see - how many Fortune 100 companies have changed their logos over the last 30 years? How many times have they changed it?
No doubt, the changes were made to reflect the changing times.

Look at the Morton Salt girl as a classic example of what I am suggesting.... product didn't change - but they changed the image to the public.

Right now, there are about 9,000 members in the VCCA. That number needs to increase - and it is not. One way to increase membership is to send a subliminal message to a potential member by updating the logo.

I can understand the decision to move away from having a year as part of the logo, as the logo, stationery, etc. would have to be updated each year...

one compromise might be to keep the logo but add a tag line below, such as "dedicated to preserving 1911-1980 chevrolets" or "dedicated to preserving classic chevys twenty-five or more years old"...


epi

"dedicated to preserving classic chevys twenty-five or more years old"...

Something like what epi said for a tag line I think is a good idea, if we put an end year we would need new patches every year, LOL.

I thought VCCA did support "very old Chevrolets" I know some young folks that think my 76 Surburban was a Very old Chevrolet. I also know some VCCA members that think a 42 is too new to be a VCCA car, I guess it depends on what one perceives as being old, to me a 1955 is a "Modern" !

I worked for a company that decided they should change their logo that had been around for 40 years, then 5 years later the logo had not changed the company image for the better so they changed it again, same story after ten more years so they changed the name and the logo. Then they wanted a younger image in management, the outfit has continued to go down hill, their hottest competition is from new companys started by some of their "Older" management folks that knew that the people were the changeing agents, not a new logo.

Keep the present logo. It has evolved slowly and surely and now that it has no date incorporated in the image, should last for another 40 years, The members are what cause change for the better not a shiny new graphic.

Changeing Bugs Bunny's image was bad enough...

I think that we can solve the membership problem! If Macky Wacky were to join the F O R D club, then the membership in the VCCA would definitely increase! ha ha !

Actually, from my many years of trying to sign up new members, those that have questioned the age of the cars in the club did so because of the word "Vintage" in our logo. Most of them never even looked at the old car depicted in our logo, and those that did view the old car in conjuction with the word "Vintage" immediately figured that the VCCA was for old Chevrolets only. Of course, with these folks I always had to explain that "Vintage" doesn't mean very old Chevrolets only. However, when I explain to them the 25-year rule, then they understand the situation.

As far as putting a year on the logo, that is definitely out because the VCCA would have to change the logo each year to depict the year change and that is not only costly, but unwarranted. :cool2:

If it's not broke, don't fix it.

JYD, As for your nice compliments...no thanks, I tried to join the F0RD club and they said I was all contaminated by the Bowtie Boogie, whatever that is....And you are wrong again,if I left VCCA and joined the F0RD bunch VCCA would be one less, the way I figure it! DUUUH!

(F0RD + M/W) = (VCCA-M/W)

Macky Wacky! If you went to the F O R D club, then you are right, there would be one less member in the VCCA....for about 5 minutes, and then hundreds of new members would join the VCCA once they found out that you had left. DUH!!! ha ha!

Check the number of posts on this site compared to the year brackets and this looks like a vintage car club.The vast majority are pre 1942.Most fall in the 31-32 category,there is a need for younger members and there newer cars,but this is common in almost every car club and no one has found the answer but we should try or in another ten or twenty years or less the club will be history.
,

Regarding the use of the word "vintage", one of the dictionary definitions seems to fit a wide range of years without being too specific.
vintage = Characterized by excellence, maturity, and enduring appeal; classic.
I think that aptly fits newer cars as well as pre-war.
Randy

Randy, I think of all of the Chevrolets up through 1980 as "vintage", I do look at "antique" as applying to the older cars. In Texas we have two classes of Vintage car tags Antique and Classic, basically The Antique is more restricted to club activities, Classic isn't as much and Antiques don't require any annual safety inspection and Classics do. I guess it is all in one's perception of "What's in a name?"

Ok JYD, now I think you are being a meanie...I hope your blow up Elvira springs a leak where it can't be ...Patched... DUUUH!

"What's in a name?" MrMack? Met anyone named ""Adoph" lately?

Gator not in a couple of years, but it is a popular name in certain circles. MSN search shows 1,157,527 instances for Adolph on the www....How about Alvin?

I give you guys credit - some of these posts are hilarious! Thanks for the good chuckle.

The reason I created this poll was to take the temperature of the members on this board. Yes, I understand ALL the members are on the board - but I would like to think that this group is pretty influential with the rest of the brood.

I attended the Charter Meeting for the new Keystone Region (PA). Dave Cavagnaro and myself had a discussion on the logo - and my thoughts about updating it.

I really like the idea posted by Mr Chevrolet - the mention of "25 years or older" does make a point. One that would address the curiosity of a potential new member thinking he had to have brass headlamps to join.

Dave requested I complete a Motion for the next Board meeting - but before I did the leg work - I wanted to see what "yuz guys" had to say.

Well, at this moment its a dead heat on the logo change. Interesting - because that means the group is split and that usually indicates a need for change.

To all of you - thank you for participating with this post.

I am not into "old" chevrolets, I spend my time with my 52, the VCCA logo had nothing to do with my joining, and if I had questions as to the goals of the group all I had to do was ask any member.

I guess the term "Vintage" means different things to different folks. To Mackus Wackus, a 1980 Chevrolet is a "Vintage" car. However, to the old mutt a 1980 Chevrolet is not a "Vintage" car because around this area you can still buy 1980 Chevrolets on used car lots. :eek: :eek: