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Are companies required to get permission to use a picture of your car in a national ad? The "Universal Tire" ad in the new G&D has a picture of my 31 Chevy that surprised me. Anyone have any thoughts? Thanks
Sal Orlando
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I really don't know but you probably should consult an attorney. I'm surprised they used a photo without having specific permission.
VCCA Member 43216
Save a life, adopt a senior shelter pet.
1938 HB Business Coupe
1953 210 Sedan
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Using a photo for personal purposes is okay. Photos of recognizable people require permission if used for commercial purposes. Not sure about inanimate objects? Not an attorney but suspect it does not require permission of subject owner.
How Sweet the roar of a Chevy four!
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Shade Tree Mechanic
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Shade Tree Mechanic
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Not really sure, either. "Intellectual property" rights may be something to check out though, EH?
'33 MASTER PARTS WANTED ~ ESPECIALLY SHEET METAL! RADIOS & "TRINKETS; TOO.
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Backyard Mechanic
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Backyard Mechanic
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Maybe you can get some free tires for the use of the picture!
RIP Trololo Man 1935-2012
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For a set of free tires they could the picture any time they wanted. Fat chance though!!!
Sal Orlando
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You could copywrite your car..With that you have control. I did that with my hotair balloons. Didn't make any money but got great professional pictures. Bill
Old cars have always owned me.
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Oil Can Mechanic
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Oil Can Mechanic
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Maybe you can get some free tires for the use of the picture! I love this idea!
-Daryl Scott #45848
• 1947 Chevrolet Fleetline Sportmaster Sedan
• 1976 Chevrolet C20 Fleetside
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Shade Tree Mechanic
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Shade Tree Mechanic
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Wow, interesting question. I wonder if you could argue that your restoration is your "work product," and is (maybe) copyright-protected. Even if you don't have legal rights, it seems bad PR for the company to use your car and not compensate you in some small way. I vote for tires.
I'm not an attorney, but I did stay in a Holiday Inn Express last night. :))
Car: '41 Fleetline 4-Door
Motorcycle: 1980 Yamaha XS400
Tractors: 1952 Ford 8N, Farmall Super H
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Sal... does your car even use their tires?
Those accustomed to the finest...find it in Chevrolet.
1953 Belair Convertible
1951 2dr Deluxe Sedan
2015 GMC SLE 4X4
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Shade Tree Mechanic
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Shade Tree Mechanic
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When you park your car in a public area (show) and someone takes a photo of it, the person who took the photo owns the intellectual rights (copyright) to that photo. If they used your photo of your car without permission, then you own the rights to the photo and are entitled to compensation (sell them a license for use) for their use of your copyrighted material photo. After 70 years or so, many photos fall into the public domain unless they are specifically identified and the copyright is renewed by the owner of the image. GM missed a lot of photos that they took and then lost over the years which now resurface being used.
The person who took the picture and owns the original copy is the owner of the copyright unless they sell or license that image to someone else.
Who took the picture of your '31?
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The rules in USA could easily be different from other countries. If you take a picture of a car or details of it in Norway and show them on Internet without any business connected to the presentation you normally will not have to pay the owner anything for the use. If the car is shown together with other cars you may use the picture for nothing. But if you are a business and want a picture for advertisments, or as illustration to a story etc. in leaflets or on Internet you should ask for permission and compensate for the use in money or goods. I would have talked to the company and asked for some goodies specially if they intend to use the picture more than once. 
Solan G, # 32797
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Thanks everyone for your feed back. As for the picture, with the back ground blurred out I have no idea where it was taken or by whom. I do think that I will email the tire company and see if they have any idea about it. After all, this magazine does go world wide.
Sal Orlando
Chat Group Region Member
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